The American retail and pharmacy corporation CVS is trying to
The American retail and pharmacy corporation CVS is trying to enter the metaverse in line with trademark filings registered with the US Patent and Trademark workplace (USPTO). The filings mention things like CVS Health-brand “downloadable virtual goods” and “crypto-collectibles.”
CVS Trademark Filings Discuss Virtual Worlds and NFTs
The drugstore large CVS has filed a series of trademark filings with the USPTO on February twenty eight, 2022, and also the registrations were revealed on March four. The CVS-Health trademark filing #97287237 discusses a variety of virtual things and non-fungible token (NFT) ideas. Section 1(a) within the filing states:
Downloadable virtual product, namely, a spread of commodity, prescribed drugs, health, wellness, beauty, attention merchandise, and general merchandise to be used on-line and in on-line virtual worlds.
Similarly, section 1(b) is represented within the same fashion however additionally with “digital assets and digital collectibles oversubscribed as non-fungible tokens (NFTs).” The CVS Health virtual product and digital collectibles logos follow a slew of documented brands that have additionally filed similar metaverse-related logos with the USPTO.
The fast-food large McDonald’s filed metaverse-related logos with the USPTO in a period of time, and Walmart filed metaverse and NFT-related logos in a period of time. New Balance, Puma, and Crocs have filed metaverse logos additionally in recent times. The CVS trademark filings indicate that the ideas square measure meant to bolster “entertainment and amusement” and for “use in virtual environments.”
CVS’s NFT plan aims to supply “online digital design and images; crypto-collectibles and application tokens used and transferred on software system as a service; crypto-collectibles and application tokens accessed on platform as a service; providing temporary use of non-downloadable digital media, namely, digital assets, digital collectibles, digital tokens and non-fungible tokens.”