Axel Springer SE, which happens to be Europe’s largest digital
Axel Springer SE, which happens to be Europe’s largest digital publisher, has announced their tie up with blockchain startup SatoshiPay according to local reports in London, on Jan 31st.
This new partnership will be directed towards facilitating direct payments using blockchain. The blockchain solution that they are devising in partnership, will allow for direct payments, and obliterarte third party involvement. The solution will then be integrated into Axel Springer products to collect data with regard to user experience.
SatoshiPay is a blockchain micro payment firm, founded back in 2014, with its headquarters in London. This new blockchain solution will allow users to pay directly via the SatoshiPay wallet. This is where the partnership comes in and benefits SatoshiPay.
Axel Springer SE on the other hand is one of the most established digital publishing company in Europe. It contains a plethora of media news brands including Business Insider, Rolling Stone and others. The company’s financial revenue in the year 2015 was a whooping 3.3 billion euros ($3.7 billion), which just goes to show the kind of business they pull in.
Valentin Schöndienst, who is the senior vice president of new business and at Axel Springer, had a lot to say regarding this new partnership. He said that blockchain tech possesses the potential to revolutionize the field of content monetization and drastically bring down the transaction costs. It will essentially offer a faster, cheaper and better alternative.
This new development is necessary and welcome in the field of digital monetization. Blockchain technology has proved such an usefull piece of technology in so many sectors, that undoubtedly it would help improve the efficiency in the field of content monetization. It will support safer and faster transactions and one won’t have to worry about transaction fees that would burn a hole in your pocket. It is a great new partnership to look forward to.