Dovu, a startup from London, has partnered with rail company
Dovu, a startup from London, has partnered with rail company Go-Ahead to bring its blockchain-based reward system to railway travelers. Tokenization of data remains one of the most promising areas of applying blockchain technology and this is the field that Dovu works in. Having investment support from the British government’s “Creative England” fund and Jaguar Land Rover’s investment arm InMotion Ventures, Dovu has managed to garner substantial credibility in the two years of its existence. Now it will help Go-Ahead in studying and incentivizing passenger behaviour.
According to the official website of Dovu, it is:
“A unified token, wallet and marketplace for earning and spending mobility related rewards.”
The idea behind Dovu was to create a distributed marketplace for sharing data related to travel and transport. It works in three main ways. First, users can earn the Dovu token (DOV) by simply updating and sharing information about their travel and transport. They may also earn if they engage in certain desirable behaviours. In that case, they are provided the DOV tokens as a positive reinforcement.
Secondly, they can go on to redeem these tokens in order to avail of certain benefits within the mobility sector, from vendors and service providers who have partnered with Dovu.
Finally, users can partner with Dovu to create their own scheme of tokenizing mobility data and become a part of the ecosystem.
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Now Go-Ahead is a rail company that made it to the FTSE 250 list. It will be using the blockchain network of Dovu to incentivize passenger behaviours, collect information on what they like and use all the data to provide a heightened experience to their passengers or customers.
The collected data will be stored on a shared, distributed ledger, meaning that it can be interpreted and utilised more meaningfully within the mobility industry.
Irfon Watkins, who is the founder and CEO of Dovu has noted that his startup aims towards using blockchain to build trust in data collected for enterprise or public usage. With Dovu’s help, both individuals and corporates can find credible mobility-oriented data.
Dovu’s collaboration with Go-Ahead will find its first round of implementation in the Thameslink and Southern Railway Services. For supplying data to the service provider, passengers will earn tokens akin to “loyalty points” in a traditional setting, which can then be redeemed for other services.